Random: This is How A lot It Prices To Showcase A Trailer At Summer time Recreation Fest

Have you ever ever puzzled how a lot it could truly price publishers to showcase a trailer at Geoff Keighley’s Summer time Recreation Fest Opening Showcase? Effectively, in all probability not. However you are right here now, which implies you are doubtless just a bit bit curious, proper?

Due to Esquire (by way of Eurogamer), the prices for recreation trailers have been revealed, and it ain’t low cost, of us. Mainly, publishers trying to showcase a one-minute trailer might want to fork up $250,000. Add 30 seconds and also you’re $350,000. Two minutes is $450,000, and two-and-a-half minutes is $550,000.

For main publishers like Ubisoft or Sega (each of which featured finally yr’s occasion, by the best way), this price is probably going a mere drop within the ocean, however in accordance with one PR skilled, “The present pricing tiers make Summer time Recreation Fest an unattainable aim for many indie builders and publishers.” Yeah, we are able to think about.

As for Nintendo, effectively… it kinda reinforces why the agency has but to take part in Summer time Recreation Fest, would not it? Nonetheless, in accordance with studies, if a very juicy reveal is scheduled to be showcased (or your surname occurs to rhyme with ‘Mojima’), then you definitely may not even need to pay such astronomical costs.

Regardless, Nintendo clearly would not want Summer time Recreation Fest as a lot as Summer time Recreation Fest wants Nintendo. We suspect that if Nintendo needed to disclose one thing like, say, Mario Kart 9, then Geoff will doubtless simply roll out the pink carpet, produce a bunch of Mario Kart-themed lanyards, and never cost Nintendo a penny. However we doubt that might be taking place anytime quickly.

This yr’s Opening Showcase might be broadcast reside right this moment at 2pm PT / 5pm ET / 10pm BST / 11pm CEST. We’ll have a reside weblog able to go, so in case you fancy stopping by, we’ll be right here. Within the meantime, try our full Summer time Recreation Fest 2024 information for all of the related particulars.