Blizzard Leisure and the Breast Most cancers Analysis Basis (BCRF) have achieved it once more, and it is all due to YOU, our devoted Overwatch group! Due to your help of the 2024 “Mercy for a Trigger” marketing campaign, we’ve raised a staggering $12.3 million for BCRF— the second-largest single company donation ever made to the Basis. This brings Overwatch and Blizzard’s complete contribution to over $25 million in life-saving breast most cancers analysis.
Hope for a Brighter Future
Earlier this 12 months, Overwatch teamed up as soon as once more with BCRF, the biggest non-public funder of breast most cancers analysis globally. By supporting our in-game “Mercy for a Trigger” marketing campaign, gamers all over the world helped drive this unimaginable fundraising success. 100% of the proceeds from the sale of the unique Pink Mercy skins (minus relevant platform charges and taxes) went on to BCRF’s mission of stopping and curing breast most cancers.
This 12 months’s marketing campaign got here near matching the $12.7 million raised within the unique 2018 Pink Mercy marketing campaign, additional cementing the Overwatch group’s influence on breast most cancers analysis and bringing the cumulative complete to over $25 million raised for life-saving breast most cancers analysis to-date. The 2018 marketing campaign funded groundbreaking initiatives, together with:
Superior AI strategies for mammogram picture evaluation, bettering breast most cancers prognosis and threat evaluation.
Predictive fashions for figuring out probably the most aggressive types of the illness, together with triple-negative breast most cancers.
Improvement of remedies that delay tumor formation.
A gene classifier that predicts the danger of invasive breast most cancers in sufferers with ductal carcinoma in situ (DCIS), serving to numerous people navigate troublesome remedy choices.
Keep tuned—within the coming months, BCRF and Overwatch will share particulars concerning the impactful analysis that will likely be powered by the 2024 marketing campaign donation.
Heroes for a Trigger
Overwatch 2’s “Mercy for a Trigger” occasion hailed an all-new Rose Gold Mercy pores and skin and bundle together with the return of the beloved Pink Mercy pores and skin. Our group obtained to get pleasure from these pretty in-game seems to be whereas changing into real-life heroes by fueling analysis that saves lives. Mercy’s journey in Overwatch continues to encourage, as she advocates for peace, therapeutic, and hope within the recreation—and in our world.
With out you this milestone would have by no means been doable. You’ve helped advance probably the most promising analysis in breast most cancers prevention and remedy, and we couldn’t be extra grateful. Collectively, we’re making a future the place breast most cancers may turn out to be a factor of the previous.
On behalf of Blizzard Leisure and BCRF, we wish to lengthen our deepest gratitude to each participant who contributed to this marketing campaign. Together with your assist, we’ve as soon as once more confirmed that collectively, we will make a real-world distinction.
Thank You for Your Help. <3
About BCRF
Based in 1993, BCRF is the biggest non-public funder of breast most cancers analysis on the earth. With a mission to advance probably the most progressive scientific initiatives, BCRF is transferring the sector nearer to a world free from breast most cancers. The Basis fuels analysis that tackles every part from prevention to metastasis, serving to numerous lives yearly. If you happen to’d wish to study extra and become involved in supporting BCRF, go to bcrf.org.
