The Model Japan 2026 analysis survey outcomes have revealed that Nintendo remains to be an extremely-popular title with Japanese youngsters, with the each the corporate model and the Change console solely being crushed by YouTube.
As reported on (and translated) by Automaton Media, Nikkei BP Consulting’s survey requested a pattern measurement of 37,000 Japanese youngsters what their favorite manufacturers are again in December. The listing featured over 1,000 totally different names from electronics corporations to retailers.
YouTube simply took the top-spot, however the Nintendo Change sits comfortably in second place, forward of the broader branding of Nintendo itself in third. Maybe not a shock when Nintendo’s video games dominate the highest 100 most-popular titles with Japanese teenagers (although Minecraft and Fortnite reign supreme).
Curiously, each Nintendo and the Change can be forward of Pokémon and Disney for the under-20s crowd — two completely gigantic manufacturers that you simply’d assume could be among the many prime 5, however Pikachu and co. have been the seventh most-popular, with Disney three locations beneath it in tenth. Properly, Kirby is cuter than any Disney character, proper?
Wanting throughout all age teams surveyed, and YouTube slips to quantity 2 behind brewing and distilling firm Suntory, whereas retail chains Daiso and Muji additionally stay within the prime 5. In the meantime, Nintendo is way more-popular inside the wider unfold, sitting in twelfth, with Disney shut behind in 14th. The Change slides all the way in which all the way down to 59, with Pokémon tumbling to 201st.
Here is the complete prime ten from the Below 20s survey, with their placement throughout all generations listed subsequent to the model:
YouTube (2)
Nintendo Change (59)
Nintendo (12)
Daiso (3)
Muji (5)
LINE (31)
Pokémon (201)
Saizeriya (13)
Amazon (18)
Disney (14)
After all, when wanting on the wider survey, this does not embody each single citizen in Japan, and lots of manufacturers which are thought-about even greater equivalent to Disney and Pokémon have an enormous worldwide viewers. Nonetheless, these outcomes paint a fairly fascinating image.
The Change and Change 2 proceed to dominate gross sales charts in Japan, with the latest console racking up virtually 100k gross sales final week alone and the Change 1 nonetheless shifting round 20k models.
Are you shocked by the Change’s reputation amongst teenagers/?Had been you anticipating Disney and Pokémon to be larger? Tell us within the feedback.
[source nikkei.com, via automaton-media.com]
See Additionally
Alana has been with Nintendo Life since 2022, and whereas RPGs are her past love, Nintendo is an in depth second. She enjoys nothing greater than overthinking battle methods, characters, and tales. She additionally needs she was a Sega air pirate.
