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Take-Two CEO says the unique Borderlands’ artwork fashion overhaul value a 12 months of dev time and $50 million: ‘Had we not carried out that, Borderlands would not have been a success’

May 18, 2026
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It is onerous to think about Borderlands with out all of the stylized ink strains and butt stallions, however when the sport was first teased practically twenty years in the past, it regarded a lot greyer and extra brooding—the form of factor you’d count on from a shooter launched within the late aughts. CEO of writer Take-Two, Strauss Zelnick, stated in a latest interview with podcaster David Senra that the sport’s last look took a giant overhaul that value $50 million {dollars} and an additional 12 months of growth time.

“We had not turned across the firm but, we had very restricted capital, and we had been creating a sport that was about to be launched two months later, which is to say it is carried out. I imply, we had spent some huge cash,” he stated within the interview. “The pinnacle of the division got here into my workplace and stated, ‘Look, we simply do not suppose that is ok and we expect we screwed up, and the artwork fashion is just not applicable and it is not differentiated, we need to remake the sport.'”

Whereas it was a expensive threat for Take-Two, Zelnick stated he “dug in and did my homework” and ended up supporting the choice, although he famous it was “non-obvious … nobody else within the enterprise would have carried out it.”

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It is onerous to know what components Zelnick is contemplating when he claims the delay got here with a $50 million price ticket, however it’s particularly stunning to listen to on condition that Borderlands 2 had a price range of round $35 million in line with an estimate by Randy Pitchford from again within the day.

I admit I am curious to understand how that authentic, moody tackle Borderlands may need felt in a full sport—I used to be by no means that bitter on beige classics like Quake and Gears of Warfare—however the workforce’s intuition that it was hurting the sport was in all probability proper, on condition that early testers thought the sport regarded an terrible lot like id Software program’s Rage or Fallout 3 (as you’ll be able to examine in former PC Gamer EIC Samuel Roberts’s full story on the best way Gearbox’s shooter virtually regarded). Rage and even Fallout 3 look a bit dated and vague now that we are able to view the dominance of muddy brown shooters on reflection—love or hate Borderlands, it actually has a mode all its personal.

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