Sam spends his free time grinding for Emerald One in The Finals or trying to find proof of a Tony Hawk’s Underground remaster. Do not get him began on his obsession with Foo Fighters.
Printed: July 29, 2026
“I perceive why individuals say that, however I’ve at all times thought it is a foolish factor to say,” says Anthony O’Brien, co-creator of Croydon Bus Simulator. I would just requested him and fellow co-creator, Toby Johnson, whether or not Roblox is just for youngsters. From a distance, it is nothing greater than repetitive loops of ‘brainrot’ and a splash of ‘skibidi rizz’ lighting up a baby’s face from an iPad display screen. I was of that mindset. However it is a widespread false impression.
The most important factor to clear up is that Roblox is not only a recreation. It operates in the identical house as multiplayer titans like Fortnite, providing a wealth of experiences throughout all genres. It is a inventive vessel, ready for these with the endurance and concepts to mildew it into one thing else.
Throughout my time exploring Roblox, my digital ft have pressed down on the pedals of luxurious autos in Driving Empire and Midnight Racing Tokyo, pushed the streets of South London in Croydon Bus Simulator, and survived rounds in FPS video games like Korrupt Zombies or TTK Testing.
That vary is the purpose. Whether or not it is recreating a London bus route or constructing a multiplayer shark survival recreation like SharkBite, Roblox has turn into a house for concepts that really feel too area of interest, too unusual, or too formidable to exist wherever else. No matter you’ll be able to consider, there’s probably an expertise tailor-made to your pursuits. Inside that house, Abracadabra Studio explores that potential.
It is co-founders, Simon Burgess and Matt Entwistle, have been making video games collectively since they met on Roblox on the age of 12. What began as a shared passion grew right into a profitable studio behind the SharkBite sequence, which has attracted thousands and thousands of gamers, in addition to tasks for manufacturers together with McDonald’s and Netflix. Their years of expertise on the platform give them a singular perspective on what makes Roblox stand out.
Talking concerning the numerous experiences Roblox provides, Burgess says that “selection is Roblox’s greatest energy. In contrast with different gaming platforms, Roblox is in its personal lane when it comes to compatibility and accessibility on most gadgets. Every Roblox expertise is developed to help the equilibrium of most gadgets reminiscent of cellular, pill, PC, and console.” With gamers divided by bodily media restrictions, digital possession, and selecting the place to spend their time, I do discover it refreshing that Roblox provides content material parity – irrespective of the place you are enjoying.
“I feel the larger energy is how a lot Roblox removes friction. You do not have to fret about server infrastructure; you’ll be able to simply construct the sport and get it in entrance of gamers,” provides Matt Entwistle, Burgess’s enterprise associate.
For a lot of burgeoning Roblox builders, their ardour begins proper contained in the digital frontier. These are people who find themselves gamers and followers, before everything. It is a related story for Croydon Bus Simulator’s Anthony O’Brien and Toby Johnson. After leaving faculty in 2023, Johnson threw themselves headfirst into studying the ins and outs of Roblox recreation growth. Did they ever count on that it may flip right into a full-time profession?
“Not initially, no. However I used to be conscious of different builders who have been capable of dwell off of it. I feel it shares much more expertise with conventional recreation growth than individuals think about,” he iterates to me. O’Brien displays on it, too, expressing that “I did not count on that it might be. After I began out, even the very high creators nonetheless wanted full-time jobs […] I believed the probabilities have been very slim. Solely not too long ago did the conclusion come that I may do that full time after uni.”
However what about driving a bus across the streets of England? Croydon Bus Simulator speaks to the spark that Roblox can ignite in your creativeness. On occasion, probably the most enjoyable experiences simply occur to be probably the most mundane. It is stuffed with British-isms, to the purpose the place it might be thought-about alienating to non-UK natives. But, its recognition has endured significantly. With over 40 million visits recorded, there are nonetheless gamers spawning in to choose up their first set of passengers.
“I feel historically Roblox has been related to very particular genres of recreation; nevertheless, the actual fact we’re capable of push a distinct segment style of recreation to such all kinds of gamers proves it is touring in a course which can find yourself with it being seen as a video games platform, alongside the likes of Steam,” Johnson says. The vibe of the sport is one other story, with Johnson recalling compliments for its authenticity.
He notes that he is “obtained messages from actual bus drivers saying how a lot they benefit from the recreation and the way genuine it feels to them, and day after day getting suggestions from the huge quantity of fanatics who play our recreation about issues they need added or modified.” In the meantime, when gamers aren’t making certain their fares arrive on time, some are evading the jaws of aquatic risks.
As I discussed earlier, SharkBite is a bona fide franchise nowadays. It is turn into a lot greater than its humble beginnings as an enthralling Jaws homage. Burgess displays on the sport’s monumental development: “One of the vital memorable moments for me was watching my grandparents bodily maintain the merchandise of their palms. I could not fairly grasp that one thing we had made (Gen-Z made) was being appreciated by somebody as previous because the Silent Technology.”
It is this alternate that makes me consider this text’s introduction: is Roblox only for youngsters? Burgess believes there’s extra to be discovered in case you look onerous sufficient. “It is fairly widespread that we see youngsters enjoying with their dad and mom and introducing them to the platform. Curiously sufficient, what we’re discovering is that the dad and mom have a tendency to stay to the platform after being launched by their youngsters, and in some circumstances they turn into extra loyal to the sport than their very own youngsters, forming their very own communities and getting old up our common demographics.”
Entwistle expands on this, as he says that “because the engine and instruments enhance, I feel extra creators who would possibly as soon as have constructed video games for platforms reminiscent of Steam will take into account Roblox as a substitute.” However on the core of Roblox, youngsters and youths are driving video games ahead. For that cause, it is inconceivable to disregard the largest concern permeating the air: how is Roblox retaining its gamers secure from unhealthy actors or predatory customers?
In our interview with James Kay, Roblox’s Senior Director of Worldwide Communications, he stresses the significance of constant to guard its gamers. “There’s continuously going to be issues we’re doing to boost it and enhance. I could not speculate on what the subsequent issues might be. I feel every month we’re saying one thing new,” Kay notes.
Whereas Roblox’s inventive ecosystem continues to develop, its future is dependent upon sustaining belief with the thousands and thousands of gamers who log in every single day. The platform’s greatest energy can be its best problem: giving individuals the liberty to create virtually something means Roblox should continuously adapt to make sure these experiences stay secure.
It is a duty that Roblox understands. As Kay explains, defending gamers is an ongoing course of moderately than an issue with a easy answer. The platform continues investing sparsely, parental controls, and new security options, however the problem evolves alongside the group itself.
But, if there’s one factor these conversations with builders reveal, it is that Roblox has grown far past the popularity it inbuilt its early years. Sure, thousands and thousands of kids nonetheless benefit from the platform, however they are not the one ones shaping its future. They’re joined by hobbyists, aspiring builders, established studios, and gamers looking for experiences they will not discover wherever else.
That is likely to be Roblox’s greatest achievement in 2026. It has turn into a spot the place a bunch of buddies can create a world hit; the place a recreation of a British bus route can appeal to thousands and thousands of gamers, and the place a childhood ardour can rework right into a profession. Roblox is not outlined by one style, one viewers, or one kind of participant. It is outlined by the individuals constructing what comes subsequent.
