oes anybody know when/the place this “This Is a Pin Pack” was given out?

I discovered this Xbox “This Is a Pin Pack” at a flea market and picked it up for about $17.

It has six pins; cloud gaming, cell, XSX, handheld, the Xbox emblem, and laptop computer. I assume it’s associated to the “This Is an Xbox” marketing campaign, however I haven’t been capable of finding a lot details about this specific pin set on-line.

Does anybody know when and the place these have been initially given out? Was it from an Xbox occasion, a promotional marketing campaign?

Simply interested in its origin. Thanks!