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Indie-oriented digital storefront Itch.io is starting to push again in opposition to the rising flood of AI, asserting on social media that it is “deleted a pair terabytes of AI slop” and made it simpler for customers to filter out video games made with generative AI.
A couple of days after Valve admitted that Steam has an issue with AI slop and sport cloning, Itch.io chimed in to say it is experiencing one thing very related: The variety of sport pages being created each day on the storefront has doubled over the previous two months.
Itch.io did not present a motive for the phenomenon, however it’s not exhausting to determine: When one Bluesky requested why it was taking place, Itch.io replied “take a guess,” accompanied by crying and robotic smilies, after which added that “the variety of downloads and purchases has *not* doubled.”
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Now it appears to be transferring to motion. “Simply deleted a pair terabytes of AI slop,” the storefront posted final evening. “Simply because you’ll be able to add 10 terabytes of poorly optimized AI generated fashions does not imply it’s best to add 10 terabytes of poorly optimized AI generated fashions.”
The account additionally linked to Itch.io’s tips on “importing extreme quantities of mechanically generated or AI-generated content material,” which says that whereas content material created by generative AI “may be helpful or fascinating, don’t use automated methods to mass produce product pages. We are going to take into account this spam and should take away your pages from our browse and search pages.”
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The rules apply to, however are usually not restricted to:
Video games or tasks which are predominantly created by algorithms or AI with minimal human interventionContent that’s randomly generated with no or minimal curated designMultiple iterations of basically the identical content material which are generated by AI or algorithms
Like Steam, Itch.io requires builders and publishers to reveal their use of generative AI of their video games. That disclosure requirement has now been expanded from sport property to “the tabletop (aka bodily video games), books, comics and soundtracks classes,” all of which now require disclosure.
It has additionally added new shopping and search filters on the location, so customers can exclude some or all use of generative AI.
The tabletop (aka bodily video games), books, comics and soundtracks classes on itchio now require finishing an AI disclosure with the intention to edit or create your web page. These be a part of the sport property part which has required disclosure for the previous 2 years.
— @itch.io (@itch.io.bsky.social) 2026-11-03T17:57:04.445Z
The “No AI” tag web page cuts straight to it:
Itch.io’s motion is not prone to stem the tide of AI slop that is engulfing the world of gaming. Other than the truth that it represents a really small share of a market dominated by Steam, the easy reality is that AI slop is simple to churn out in overwhelming portions—that is what makes it so enticing to individuals who care much less about creation than they do about making a couple of dollars on a fortunate swing of the bat.
However it’s motion, and I feel that is essential: Whereas some argue that necessary AI disclosures have the potential to hurt builders, the gen AI geyser is definitely doing hurt proper now, to customers, builders, and the business as an entire. Except and till that adjustments, proactively excising the worst of the slop torrent and making it simpler for players to keep away from the mess solely is the least that on-line storefronts can do.
