Provided that Sony holds the advertising and marketing rights for Grand Theft Auto 6, Microsoft has needed to get artistic to advertise the open-world crime recreation for Xbox–and the corporate’s newest effort in that division goes huge.
Say Hi there to the X-Chunk, a playable Xbox Sequence X console that was designed to seem like it was swallowed entire by one among Florida’s tens of millions of alligators. Microsoft solely made one among these ornate consoles, and you must win a contest to get it.
Microsoft’s weblog put up would not point out GTA 6 or Rockstar Video games, however Xbox advertising and marketing boss Josh Munsee mentioned the system has “pure Miami vibes,” and that is a fairly apparent reference to GTA 6 given the sport takes place in a stand-in, Vice Metropolis, for the favored Florida metropolis. The weblog put up says the winner of the console can play “a number of the greatest video games of the yr” utilizing it, and that is little question one other nod to GTA 6.
“This November, Xbox is heading to Florida–home to unimaginable wildlife, unforgettable locations, and from time to time, tales you must see to consider,” Microsoft mentioned in its announcement of the X-Chunk.
The X-Chunk is about 5 ft lengthy, and the console itself sits contained in the alligator, with the Nexus/Information button illuminated by way of the gator’s pores and skin. The fortunate winner can even get a customized Xbox controller with simulated chew marks on it.
The customized console was designed by creature animatronic specialist John Nolan Studio, which did work for The Witcher and Jurassic World Dominion.
Microsoft’s wonderful print states that the gator console is a “customized fabrication” and wasn’t created from an actual alligator. “No precise alligators had been used or harmed within the making of this console,” Microsoft mentioned. The estimated worth of the console is $800, Microsoft mentioned.
You may enter for an opportunity to win the X-Chunk by following Xbox on X, Instagram, or TikTok, reposting the sweepstakes put up, after which add #XbiteSweepstakes to your repost. You will additionally must have a public account.
The sweepstakes runs now by way of November 10. The winner, who shall be chosen by a random draw, can have 48 hours to reply in the event that they’re chosen. “Miss the window, and this gator makes a clear getaway,” Microsoft mentioned in yet one more reference to GTA 6.
GTA 6 is getting particular therapy for its PS5 version, and this has to this point included a limited-edition DualSense controller impressed by the sport and trailers for GTA 6 that finish by telling folks the sport “performs finest” on PS5. The sport’s current launch trailer doesn’t embrace the Xbox emblem, both.
GTA 6 is in fact not unique to Xbox, and there’s no proof that it “performs finest” on PS5.
In accordance with Sensor Tower, GTA 6 has bought about 2 million copies to this point on Xbox Sequence X|S, in comparison with 5.75 million on PS5. Xbox just isn’t frightened the PS5 model massively pacing forward of Xbox, partially as a result of the 74%/26% cut up in favor of PS5 over Xbox displays Xbox’s present share of the console market. GTA 6 is breaking data already for Xbox, the corporate has mentioned.
Microsoft takes a 30% reduce of video games bought on the Xbox platform, so that would find yourself being an enormous quantity when the sport launches, even when it’s miles behind PS5. At about 2 million copies bought on Xbox to this point, in keeping with Sensor Tower, that is $192 million in gross income; Xbox’s reduce could be about $57.6 million. Sensor Tower has mentioned nearly all of GTA 6 preorders ought to come within the last week earlier than launch, and will attain 25 million.
If the cut up stays about the place it’s now, that might be about 6.5 million models on Xbox by launch, producing greater than $170 million in platform charges paid to Xbox. After all, these are simply ballpark estimates, however it’s a certain factor that GTA 6 goes to be an enormous deal for Xbox. Microsoft already alluded to this, as the corporate forecast main progress for Xbox content material and companies within the present quarter, and whereas administration did not attribute this to any specific title, the gargantuan launch of GTA 6 is little question factored in.
GTA 6 launches on November 19 for PS5 and Xbox Sequence X|S.
