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Supply: Videocardz.com
It in all probability will not come as a lot of a shock if you happen to’ve been being attentive to the costs of PC elements or the financial system normally, however ASUS has introduced that from January fifth, it will likely be implementing “value changes” on numerous merchandise with a purpose to take up rising prices throughout the {industry}.
Here is the complete letter under, with an English translation afterwards.
Right here is the letter translated into English, courtesy of Videocardz.com:
Letter on 2026 Product Value Changes
Pricey ASUS companions and clients,
Thanks to your long-term assist and belief in ASUS. On this new period of Al-driven computing, firms face each new alternatives and new challenges in operational planning. ASUS values our partnership with you and stays dedicated to offering up-to-date and dependable IT services, rising collectively together with your group and creating shared worth.
As we method the top of 2025, world demand within the PC and IT infrastructure markets stays sturdy, pushed by Al adoption. On the similar time, structural volatility within the world provide chain is placing sustained upward strain on prices for key elements, significantly reminiscence (DRAM) and storage elements (NAND and SSD). These adjustments replicate shifts in capability allocation by upstream suppliers, greater funding prices for superior manufacturing processes, and structural provide gaps created by rising Al compute demand. The affect is now being mirrored throughout general system planning and price constructions, and it has grow to be an industry-wide problem.
After rigorously reviewing market situations, provide stability, and our commitments to product high quality, and whereas persevering with to spend money on technical R and D, ASUS plans to implement strategic value changes for sure product combos beginning January 5, 2026. This adjustment is a vital choice after absorbing and responding to price strain over an prolonged interval. The purpose is to make sure steady provide, preserve high quality and repair ranges, and proceed supporting your long-term planning for key IT investments.
We perceive the significance of this modification to your operations. Your ASUS enterprise consultant will contact you proactively to supply particulars and assist plan applicable response choices or configuration suggestions to maintain the affect as little as doable. ASUS will proceed to depend on our world manufacturing and provide chain administration capabilities and work carefully with companions to assist you as a trusted and reliable enterprise associate.
Thanks once more to your belief and assist. We stay up for staying carefully aligned throughout this era, responding to market adjustments collectively, and reaching mutually helpful outcomes.
Sincerely,ASUSTeK Laptop Inc.Common Supervisor, Methods Enterprise GroupLiao Yi-Xiang
December 30, 2025 (Republic of China Yr 114)
Simply what “merchandise” this will have an effect on is not but clear, however significantly related ones can be the newly launched ROG Xbox Ally (X). On condition that the value will increase are largely revolving round DRAM and storage elements, one thing like a full pc system might be significantly vulnerable to cost will increase presently.
Both approach, we can’t have lengthy to seek out out, as January fifth is true across the nook, and apparently, simply earlier than CES 2026, the place little question ASUS might be exhibiting the most recent know-how they have been engaged on, maybe that is an early warning for the pricing of the subsequent technology of tech.
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