Banner adverts vs fullscreen adverts

I used to be questioning why cell video games these days hardly ever have banner adverts, as a substitute choosing fullscreen adverts that it’s important to skip. I discover the fullscreen adverts tremendous annoying and far favor banner adverts, like within the previous days. I wouldn't assume in one million years that even a small group of individuals would disagree with that however after some fast analysis i discovered that apparently the vast majority of folks say that they like fullscreen adverts and immidiately uninstall the sport once they see a banner advert(???).

Can somebody clarify why that’s the case? How is a video advert that utterly pauses the sport and forces you to press an X button smaller than an ant higher than a banner advert?