Vertiqal Studios is about to buy probably the most iconic North American esports manufacturers. The Luminosity Gaming acquisition is priced at $900,000 CAD (~£480,000 GBP) and can happen on September fifth.
Fanatic Gaming set Luminosity Gaming acquisition in movement, not together with the organisation in its future plans
Till the completion of Vertiqal Studios’ Luminosity Gaming acquisition, Luminosity has been part of Fanatic Gaming’s portfolio.
Fanatic Gaming’s present portfolio contains TheSimsResource, PocketGamer, and ProBuildStats. On August 14th, CEO of Fanatic Gaming Alex Macdonald defined within the firm’s Q2 report that from their perspective, these tasks “are the muse of our enterprise and the core of our identification.”
Nevertheless, Macdonald then decisively separated Luminosity Gaming and gaming video community Omnia Media from this group. He defined:
“Direct gross sales and inventive manufacturing, together with Omnia, Luminosity, and associated property, have been necessary components of our historical past, however they don’t seem to be a part of our future. Exiting these areas permits us to direct all of our power, expertise, and reinvestment towards constructing and enhancing our owned and operated platforms.”
One week later, Vertiqal Studios’ $900,000 CAD Luminosity Gaming acquisition has been confirmed. Vertiqal Studios may also be buying Omnia Media within the deal. They’re hoping to utilise Luminosity Gaming and Omnia Media in areas of digital advertising and marketing.
Jon Dwyer, Chairman and CEO of Vertiqal, detailed:
“This acquisition represents a major step ahead for Vertiqal, permitting us to scale with current clients full-funnel throughout the digital promoting ecosystem.”
Dwyer has confidence within the potential to discover this step ahead, explaining, “We’re not simply including two powerhouse manufacturers; we’re integrating platforms, audiences, and gross sales capabilities that can redefine our providing out there.”
Some people within the esports and gaming group have mocked the comparatively low acquisition value for the model, commenting that they have been “epecting extra,” or that the organisation was “bought cheaper than many participant’s salaries.”
Historical past of Luminosity Gaming, Omnia Media, and Fanatic Gaming
Luminosity Gaming and gaming video community Omnia Media have been added to the Fanatic Gaming portfolio in 2019 and 2020, respectively.
September 2019 noticed Fanatic Gaming merge with Aquilini Gameco and Luminosity. Fanatic Gaming described the merger as a transfer to turn into a “international esports and gaming chief” on the time.
A yr later, they appeared to proceed working towards this picture. The acquisition of Omnia Media in 2020 noticed Fanatic Gaming turn into the most important gaming and esports media platform in North America. On the time, Omnia additionally represented over 500 YouTube and Twitch gaming influencers.
What’s Luminosity’s future beneath Vertiqal Studios?
Vertiqal Studios has made it clear that they plan to utilise the platforms and digital attain supplied by the Omnia Media and Luminosity Gaming acquisition. After September, it’s unclear whether or not Vertiqal will proceed Luminosity’s funding in esports titles. As an alternative, the corporate might pivot in the direction of a stronger give attention to content material creation.
At the moment, Luminosity Gaming nonetheless competes in League of Legends, Mortal Kombat, PUBG, Pokémon GO, Pokémon Unite, and Smash Bros.
The esports organisation has established a very excessive standing in combating video games. This was demonstrated by their current efficiency on the Evolution Championship Collection, additionally known as EVO Vegas 2025.
Luminosity Gaming Smash Bros participant Dominique ‘SonicFox’ McLean received his eighth EVO title on the occasion, turning into probably the most profitable Smash Bros. gamers of all time. His grit, dedication, and talent contribute to Luminosity Gaming’s usually beneficial odds on esports betting websites within the combating video games ecosystem.
Luminosity already holds a distinguished place within the gaming and esports content material creation areas. At the moment, there’s a sturdy roster of content material creators signed to the model.
As the enduring model units out on a brand new journey, its followers will hope that its funding in esports continues.
Hannah is a author specialising within the esports, gaming, and expertise sectors. Working for shops resembling Dot Esports, Esports Insider, and naturally ENUK, she has developed a love for wider esports and Apex Legends, though it might by no means surpass her drive to passionately beat her mates in each recreation of Mariokart. You’ll have seen her at numerous esports and gaming occasions, together with ESI London, EGX, Uncover: Esports and lots of League of Legends watch events.
