This Halloween, Chipotle needs to spice issues up and do extra than simply feed clients; it needs to decorate them, too.
The burrito maker has joined forces with Spirit Halloween, North America’s largest Halloween retailer, to launch its first-ever costume assortment, it mentioned in assertion on Wednesday. The publicity stunt takes inspiration from the viral costume memes that each manufacturers have tapped into in recent times.
Beginning on September 6, clients can snag a dressing up that pays tribute to a few of Chipotle’s iconic (and less-than-iconic) objects, together with: serviette, fork, water cup, burrito, and to-go bag. Every unitard is priced at $40 and can be accessible in sizes from grownup small to XL.
The unitards, or full-body fits, can be up for grabs on Spirit Halloween’s web site and at choose places throughout the U.S., together with Chicago, Denver, Los Angeles, New York, and Egg Harbor Township, New Jersey. Clients in Canada can purchase a dressing up on-line, whereas provides final.
By the collaboration, the businesses are attempting to monetize the somewhat-dated quirky costume memes impressed by Spirit Halloween’s baggage. Two years in the past, Chipotle jumped on the bandwagon with a fictional “Chipotle Fork” and a “Chipotle Serviette” unitard, which collectively garnered over 700,000 engagements on-line, the corporate mentioned.
However that’s not all – Chipotle says it’s brewing up one other “scarily nice provide” for purchasers subsequent month, with these particulars nonetheless underneath wraps. The corporate as soon as gave away free meals to clients who wearing tin foil — like a burrito — on October 31, nonetheless the corporate has since watered down that promotion right into a partial low cost.
Let’s check out the 5 unitards Chipotle is providing this Halloween:
