Up to now, we’ve seen a number of car firms collaborate with numerous gaming firms. These video games embrace skins of assorted luxurious cars. In a novel partnership of its variety, ESL FACEIT group has introduced a partnership with Automobili Lamborghini. On this article, we’ll look at this distinctive partnership, its particulars, and its impression.
ESL FACEIT Group Proclaims A Partnership With Automobili Lamborghini
Picture Credit: EFG
In numerous video games, similar to PUBG and Cell Legends Bang Bang, we’ve seen a number of collaborations with numerous car firms. These collaborations primarily happen in-game, manifesting as skins or different beauty objects. For the primary time, an automotive luxurious model will probably be collaborating with one of many world’s most distinguished match organizations.
The upcoming collaboration between ESL and Automobili Lamborghini will happen throughout DreamHack Dallas. This yr, DreamHack Dallas will happen from Might 23 to 25 on the Kay Bailey Hutchison Conference Heart. The first objective of this partnership is to supply a novel, multi-faceted activation that enables youthful gamers a relatable method to expertise Luxurious automobiles.
“We’re extremely excited to participate in DreamHack Dallas as one of many predominant companions of the occasion,” mentioned Christian Mastro, the advertising director at Automobili Lamborghini. “This marks not solely Lamborghini’s first-ever look at DreamHack, but in addition the debut of any automotive model on the occasion.”
The Lamborghini activation at Dreamhack Dallas will encompass the next:
In-Recreation Interoperable Livery: A one-of-a-kind Lamborghini Revuelto with a custom-made livery. Gamers will have the ability to expertise the automotive at DreamHack Dallas by way of each bodily and digital gaming experiences.
Onsite Competitions: Gamers attending DreamHack Dallas can have the chance to drive the Lamborghini Revuelto on a digital driving monitor within the sport Asphalt.
Unique Digital Collectibles: Gamers who attend the occasion can obtain new and distinctive digital Lamborghini collectibles by way of Web3.
The upcoming Automobili Lamborghini sales space at DreamHack Dallas will probably be an expansive 300 m² area that includes esports competitions and state-of-the-art racing simulators. Solely time will inform if we see an identical collaboration for different Dreamhack occasions or ESL tournaments sooner or later.
