ESL FACEIT Group (EFG) has signed a cope with on-line playing platform CHEXX because the official betting companion for its Counter-Strike 2 (CS2) and Dota 2 esports tournaments all through 2026.
EFG stated the partnership will “elevate the esports fan expertise” and produce CHEXX’s “revolutionary, emotionally-driven betting expertise to a world group of followers.”
The ‘elevated’ experiences embrace a number of interactive options built-in into EFG broadcasts, together with giveaways and bonuses. CHEXX stated it should supply followers restricted merchandise, digital collectibles, and different high-value rewards.
Injecting Emotion With Relentless Generosity
The CHEXX workforce acknowledged, “Partnering with ESL FACEIT Group (EFG) is a significant assertion for CHEXX. We’re not simply putting a emblem; we’re injecting emotion into the world.”
The Curacao-licensed crypto playing platform emphasised the way it will deal with bettering the fan expertise.
The workforce added, “Our purpose is to reinforce how followers stay esports—the collective gasps, the surprising upsets, the pure pleasure. With our ‘GO NEXXT’ mentality, we wish to supercharge that keenness with relentless generosity, sudden moments, and a model that actually will get it.”
GO NEXXT is described as “an countless stream of daring concepts and engagement.” Concrete particulars of what precisely it entails weren’t given, however the press launch continued to emphasize that the playing firm “will flip each event into an unforgettable expertise for EFG followers.”
The partnership follows a number of different offers between esports organizations and betting companions not too long ago. League of Legends workforce G2 Esports signed a cope with French betting platform Winamax, following 1xBet agreeing a deal to sponsor Valorant workforce MIBR.
Riot Video games authorised betting sponsors for Valorant and League of Legends groups final yr. Valve, in the meantime, additionally permits playing corporations to sponsor groups, however has restricted groups and event organizers from selling pores and skin playing and case opening websites.
Critics argue that elevated publicity to playing in esports comes with dangers to sporting integrity. CHEXX can be unlicensed in lots of markets, together with the US, UK, and Europe. Though customers could discover methods round this through the use of VPNs.
Fan Expertise Above All Else
Daniel Mauritz, SVP Model Partnerships at EFG, centered on CHEXX’s capacity to reinforce the fan expertise.
He acknowledged, “At ESL FACEIT Group, we’re searching for companions who prioritise the fan expertise above all else.”
Mauritz went on to emphasise the platform’s ‘GO NEXXT’ philosophy, which he stated “aligns with our mission to push the boundaries of esports leisure.”
He added, “By integrating their revolutionary platform into our Counter-Strike and Dota 2 circuits, we’re providing our world group a extra immersive and rewarding method to interact with the world’s most elite competitors.”
