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Ex-PlayStation Exec Says NieR: Automata Revived the Japanese Video games Trade, Satisfied It To Cease Chasing Abroad Pattern

March 29, 2025
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NieR:Automata introduced quite a lot of consideration to the sequence and its creators, however it might have additionally had some higher ramifications for the trade. In a brand new interview, former PlayStation government Shuhei Yoshida mentioned he thinks NieR: Automata “revived” the Japanese sport trade.

In an interview with AVWatch (as translated by Genki_JPN), Yoshida mentioned the Japanese video games trade was struggling after chasing abroad tendencies within the PlayStation 3 period. He mentioned he thought director Yoko Taro made NieR: Automata with out pondering whether or not or not it might promote abroad.

“From there, it grew to become clear that Japanese creators had been making ‘Japanese issues’ and people issues had been promoting abroad,” Yoshida mentioned. “Everybody realized that with NieR.”

“It was only a matter of claiming ‘it is okay to do it like that,’ however ‘we’ve got to do it like that,'” Yoshida continued. “So the course of Japanese creators grew to become ‘let’s cease imitating abroad nations anymore,’ ‘if we create issues with our personal tradition and that we perceive, they’ll perceive it abroad.'”

“I feel the Japanese sport trade was revived after NieR a lot in order that I might say it was earlier than NieR and after NieR,” Yoshida mentioned. “To place it merely, I feel NieR: Automata was the title that made individuals notice ‘let’s make one thing Japanese.'”

NieR: Automata has been, by all accounts, successful for writer Sq. Enix and the artistic crew behind the sport, together with Yoko Taro. It is spawned an anime adaptation and a flurry of cameos for standard protagonist 2B, in all the things from Fall Guys to Soulcalibur.

The way forward for the sequence appears a bit unclear, as of this writing. Whereas the cell sport NieR: Reincarnation could nicely have been the NieR 3 followers had been ready for, it was additionally shut down final April. The artistic crew has labored on a handful of different tasks too, just like the card-driven RPG Voice of Playing cards, however NieR followers are nonetheless ready for the subsequent premium sport.

Regardless, Yoshida noticed a shifting of the tides with NieR: Automata. Given how standard the sport is at present, I am inclined to agree. Hopefully we see extra from NieR quickly, however now, as we’re roughly eight years faraway from its unique 2017 launch date, it is a good recognition of Automata’s already-tangible legacy.

Eric is a contract author for IGN.



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Tags: AutomataChasingconvincedExecExPlayStationGamesindustryJapaneseNierOverseasRevivedstoptrend
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