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G2 Esports and Theta Labs Launch AI Agent Sami

February 17, 2026
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The AI agent will serve G2’s international fanbase with on the spot entry to group data, match schedules, participant stats, and aggressive updates

G2’s mascot, Sami, educated and deployed on Theta EdgeCloud’s distributed GPU infrastructure, will present G2 followers with on the spot entry to group data, match schedules, participant rosters, event standings, and aggressive updates throughout all of G2’s lively esports divisions. The agent will probably be accessible by way of the G2 web site and Discord and accessible from February seventeenth.

Elevating Fan Expertise at Scale

With the addition of Sami, G2 will probably be higher geared up to serve its large international fanbase with fast, correct responses to fan queries throughout a number of video games and aggressive circuits. Reasonably than ready for guide responses, followers can question the agent to get fast solutions about all the pieces G2, from participant stats and match updates to rosters, achievements, and spicy trivia. The system is educated on G2 lore (and memes), permitting it to offer correct, up-to-date data on G2’s aggressive campaigns throughout a number of esports titles.

Theta has established itself because the AI companion of alternative for the world’s main esports groups. To this point, Theta EdgeCloud powers AI brokers and fan experiences for Cloud9, Sentinels, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Methodology, and Crew Heretics, supporting always-on engagement throughout channels like web sites and Discord.

“G2 does not do issues midway, so it made sense to construct them an AI agent that may sustain with their followers’ power and ship on the spot solutions about all the pieces from LEC dominance to which event their CS group is taking part in in subsequent,” mentioned Mitch Liu, CEO of Theta Labs. “We’re proud we have created one thing that matches their group and is straightforward for them to implement. What we’re seeing throughout our esports partnerships is that followers need fast entry to data 24/7, and our AI brokers make it doable to ship that stage of engagement persistently throughout each channel, however with its personal distinct persona.”



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