Esports and gaming holding firm GameSquare Holdings has introduced a strategic partnership with GGTech Leisure.
In keeping with the deal, GGTech will license Gamergy in america to GGTech, growing gaming-focused occasions and operations within the nation.
Moreover, the 2 firms will probably be working collectively on GGTech’s IP, College Esports, one of many prime collegiate esports organisations on this planet, offering universities and college students with new gaming experiences.
The partnership can have its concentrate on the GAMERGY 2026 esports competition, which can happen in Dallas, Texas. GameSquare will present technique, occasion design, expertise suggestions, advertising and marketing and operation of the occasion.
Gamergy is likely one of the largest multicultural esports and gaming festivals on this planet, having a wide range of lovers and internet hosting over 20 editions throughout a number of international locations, together with Spain, Argentina, Egypt, Panama, El Salvador and Mexico. In a earlier launch, GGTech acknowledged it had agreements in 27 international locations throughout 4 continents, partnering up with international manufacturers equivalent to Riot Video games, Amazon, Visa, and Warner Music.
Based mostly in Spain, GGTech Leisure is a distinguished match organiser for beginner, semi-pro and academic esports tournaments. The collaboration shaped is aligned with GGTech’s technique on capitalising on mature aggressive collegiate scenes, following a $12.4m (~£9.75m) funding to increase within the Americas.
GameSquare Holdings is a digital media, leisure and know-how firm headquartered in Frisco, Texas, and is the father or mother firm of esports organisation FaZe Clan, media firm FaZe Media, and reside streaming analytics firm Stream Hatchet, amongst others. Earlier final yr, it secured a $10m (~£7.8m) convertible be aware take care of funding entity GigaMoon Media.
Juan Diego García, CEO GGTech America, spoke on the deal: “We’ve partnered with main esports organizations throughout the globe to provide GAMERGY that has attracted practically 200,000 attendees in 2024 and thru the primary quarter of 2025.
“As we seemed to increase our efforts to the U.S., GameSquare was the logistical alternative due to its confirmed occasion manufacturing, know-how options and advertising and marketing capabilities. This strategic partnership is a win-win for GGTech and GameSquare, as we mix forces to raise the ability of esports and gaming tradition. We’re excited to work with GameSquare to convey GAMERGY to Dallas in March 2026.”
