The Cellular Legends: Bang Bang (MLBB) Mid Season Cup, held as a part of MLBB Esports World Cup tournaments, has already peaked at virtually 1.9 million viewers.
Extremely common in South-East Asia, MLBB recurrently attracts extraordinarily excessive viewership figures. Its world recognition has made the Mid Season Cup one of the vital common tournaments on the Esports World Cup, outshining esports reminiscent of Valorant and League of Legends.
If MLBB is so huge, why do Western international locations usually not hear about it?
MLBB boasts one of many world’s largest esports scenes, but it stays underrepresented within the UK esports scene, not often being marketed or mentioned.
The 2016 cell MOBA was printed in China and has 45-75 million month-to-month energetic customers.
The first cause for that is that MLBB is extremely common in South-East Asia, however has not hit significantly excessive engagement in North America and Europe. Just one skilled MLBB participant from the UK has received MLBB prize cash, in response to Esports Earnings.
In distinction, gamers from the Philippines, Indonesia, and Malaysia have received thousands and thousands. The Philippines has the very best participant illustration on the MLBB Esports World Cup event, making them favourites on esports betting websites to take the title.
MLBB Esports World Cup overshadows different esports EWC tournaments
With a number of days of the Mid Season Cup remaining, MLBB Esports World Cup viewership figures have already hit 1,898,116 in response to Esports Charts.
In stark distinction, viewership figures for different Esports World Cup-featured main esports scenes reported surprisingly low statistics.
Valorant on the Esports World Cup confronted significantly low viewership as many followers selected to boycott the principle broadcast in favour of watch events. Protest towards Saudi Arabian sportswashing is the first set off for these actions away from supporting the occasion.
League of Legends viewership additionally fell far under ordinary requirements, attracting a peak of 1,203,155 viewers in comparison with the three,448,272 peak viewership of the Mid-Season Invitational solely every week prior.
Nonetheless, some esports scenes have damaged their all-time viewership information on the Esports World Cup.
The Honour of Kings 2025 World Cup, hosted on the Esports World Cup in Riyadh, grew to become the sport’s most watched event of all time with 653,309 peak viewers. Chinese language gamers and viewers dominate in Honour of Kings. Different areas are likely to fall to the wayside.
Even the EWC x MLBB Ladies’s Invitational attracted 467,988 peak viewers, putting it forward of the official Valorant Esports World Cup event within the viewership rankings.
MLBB Esports World Cup viewership is actually thriving, and it’s unlikely that another esport will attain the identical heights in Riyadh.
Hannah is a author specialising within the esports, gaming, and expertise sectors. Working for retailers reminiscent of Dot Esports, Esports Insider, and naturally ENUK, she has developed a love for wider esports and Apex Legends, though it might by no means surpass her drive to passionately beat her pals in each sport of Mariokart. You’ll have seen her at varied esports and gaming occasions, together with ESI London, EGX, Uncover: Esports and lots of League of Legends watch events.
