For those who observe the gaming trade in any respect, you understand that the previous couple of years have been tough. “Survive to 2025” was a phrase going round final yr as a result of numerous layoffs, and the yr earlier than that was related as waves of layoffs hit totally different firms throughout the trade. All that will get put underneath the microscope of satire in AAA Simulator.
Whereas small studios have closed or had layoffs, extra persistent has been the continued waves of layoffs and cancellations from AAA builders and publishers, and it’s from this that the two-person group at Whitelocke Media was impressed to create a sport satirizing the company gaming atmosphere and trade.
Lead designer Nic Vasudeva-Barkdull was a type of individuals engaged on a sport that an AAA writer cancelled, killing the studio and resulting in him being laid off in the beginning of 2024. This prompted loads of job looking for him, together with interviews – lots of which had pink flags comparable to requiring spec work or different issues.
“At first, I had loads of interviews, however every with a thousand pink flags. Techland made me create a quest from scratch, unpaid, simply to interview for a quest designer (and apparently coder and 3D artist) place. One other studio would not cease happening about how they’re freed from all the company BS and I later noticed them within the headlines laying individuals off. And a 3rd was an Embracer studio, sufficient mentioned about that.”
It wasn’t his personal search that served as the ultimate impetus for him to make AAA Simulator. That may come from the wreckage he was seeing across the trade as an entire, although his personal frustration inevitably helped gas it, too.
“If I have been to pinpoint an actual second that compelled me to make AAA Simulator, it was when I discovered myself so sickened by multi-decade sport veterans begging for jobs on LinkedIn, Microsoft’s personal company social media, that I could not even carry myself to proceed my job search,” he mentioned. “I needed to make a sport, whether or not somebody employed me to make one or not, and I needed to do it in a manner that ran reverse to every part I used to be seeing within the trade.”
Not like most related simulation video games in regards to the video games trade, in AAA Simulator you aren’t choosing the right way to make a sport or what the sport will do. The truth is, the one direct factor you actually do in regards to the sport is naming it, and your major technique of interplay is hiring or firing employees.

It began from a remark Rod Fergusson made: “These individuals aren’t knobs and dials,” he mentioned in reference to builders. That had Vasudeva-Barkdull ponder that to the corporate executives, staff are in actual fact knobs and dials. The tradition within the firms had developed to deal with the staff in these main firms that manner, all to feed the objectives of upper earnings and share costs.
Design began with a easy slider to rent and fireplace individuals, in addition to a crude revenue bar that obtained greater or smaller primarily based on value and revenue. Attributable to its standing as a ubiquitous phrase, “hype” was shortly added as one other metric that impacted gross sales of video games.
“However that mechanic is not any enjoyable with out one thing to react to, and that response wants penalties,” Vasudeva-Barkdull mentioned. “It was fairly pure to come back to the conclusion that random occasions needs to be thrown on the participant who can solely clear up them by hiring or firing individuals. It simulates a perspective the place staff are knobs and dials which you can tweak for revenue.”

A lot of these random occasions are impressed by issues we’ve seen occur over the previous few years, as Whitelocke drew upon their expertise and perspective with occasions over that time-frame.
“As I end up the sport, I’m already going additional again to EA Partner and issues like that. I’ve thought of doing #GamerGate, possibly it’s even obligatory, nevertheless it won’t slot in a satisfying manner. Plus, my dissertation began with #GamerGate, and I’m type of bored with it,” Vasudeva-Barkdull mentioned.

Stated dissertation is of relevance, as Vasudeva-Barkdull has a Ph.D in cultural research, which helped inform how the group has tackled issues. His experience, information, and curiosity in how firms understand the individuals in all of them resonated with concepts he encountered like Fergusson’s remark about employees being handled as knobs and levers.
It’s impacted the design course of as nicely, because the Whitelocke group, contemplate issues like paying contractors in different nations moderately than happening Fiverr for the most cost effective attainable possibility. As Vasudeva-Barkdull shared, with a brand new studio, that has typically meant hiring nobody, and he has completed many of the asset creation himself.
‘The Sport Trade Is a Roguelite’
One different facet of AAA Simulator that’s simple to overlook at first look is that it’s truly a roguelite, as finally, as appears to suit the present state of capitalism, you’ll fail to make the road of revenue go up sufficient to fulfill your buyers. When that occurs, your loved ones bails you out, and also you get to start out once more. After I requested Vasudeva-Barkdull about it, he had a good bit to share with me relating to the design and the way it displays the video games trade.
“I spotted the sport trade is a roguelite. Simply have a look at the Wikipedia for somebody like Lars Wingefors. It tells the story of somebody failing up in cycles, rebuying, rebranding, resurrecting the identify Nordic because it goes bust again and again. He is out at Embracer now, however they’re already calling themselves one thing else and he simply retains getting richer,” he mentioned.
“In AAA Simulator, you are a nepobaby as a result of the mother or father firm, some water company in Europe, has simply purchased not one however dozens of AAA studios in an acquisition. Sound acquainted? Properly, any resemblance to actual individuals or occasions is only coincidental, I insist.”
Capturing this comes with the truth that the meta development is represented within the connections you made within the type of consultants. It captures the thought of failing up, partly as a result of each time you fail you get to start out over, with no penalties apart from the lack of what you constructed.

A satirical sport like AAA Simulator has loads of alternatives to punch up, tip hats, and toss in jokes or easter eggs. Vasudeva-Barkdull’s favourite of it’s the Press Launch card due to the way it captures company sentiment round issues like variety. It has poor grammar, apparent insincerity, a satisfaction flag coronary heart, and a little bit of textual content saying, “We assist various!”

As our dialogue was typically as a lot in regards to the trade as an entire as about AAA Simulator, as any dialogue of this sport is prone to be, I requested him about how the trade ought to evolve.
“That is a tough query as a result of it is not solely as much as me alone to determine that. However I feel there are a number of viable options for studios relying on the place they’re and their specific state of affairs. I’ve heard in Japan they’ve authorized protections from mass layoffs, and that is a begin. Or to treatment the illness moderately than the signs, adjustments to the system may be made. Completely different company guidelines, or if the issue is that C-Stage is appearing solely within the curiosity of shareholders, make the staff into shareholders,” he mentioned.
“It is our artwork, so we must always personal it. I am unable to inform anybody what to do, however I hope as we add builders to our personal group, we will do it in some type of equal partnership or co-op construction. It isn’t that onerous to think about a enterprise structured much less like a feudal kingdom and extra like a democracy.”
AAA Simulator is presently in improvement with a demo accessible on Steam. A launch date has but to be introduced.