Nintendo of America president and COO Doug Bowser (sure, actually) has introduced he’ll step down from the corporate on the finish of the 12 months, and his substitute has already been appointed by the Japanese gaming large.
Per a press launch, Bowser, who has spent “greater than a decade in a number of management positions” at Nintendo, will retire from the studio on December thirty first. He’ll get replaced by present advertising govt VP Devon Pritchard, who may also be becoming a member of the NOA board of administrators.
Moreover, Nintendo’s American division will acquire Satoru Shibata as its CEO, though he’ll be persevering with to function managing exec and company director of Nintendo as a complete as effectively. That is a heck of numerous plates to juggle.
Doug Bowser has served because the president of Nintendo of America since 2019, when earlier title holder Reggie Fils-Aime stepped down after over ten years within the place.
Fils-Aime was subsequently inducted into the Worldwide Video Recreation Corridor of Fame in October that very same 12 months, happening to hitch GameStop’s board of administrators shortly earlier than the pandemic started (and round ten months earlier than the entire GameStop inventory debacle kicked off).
Bowser hasn’t revealed what he is desiring to do subsequent, however he did specific delight in what he’d achieved throughout his time with Nintendo, “in each enterprise outcomes and the expertise we have created for customers”.
He additionally praised his substitute, Devon Pritchard, calling her “distinctive” and pointing to her promotion as “a testomony to her robust efficiency and strategic contributions to [Nintendo’s] development”.

Throughout his tenure with Nintendo, the corporate says Bowser “ship[ed] on the promise of the Nintendo Swap” and “helped set up [the Switch 2] because the best-selling online game console of all time”, which is not a nasty observe report.
It stays to be seen what Bowser does subsequent, however given the best way company America works, I would be very shocked certainly if we do not see him popping up on one other board of administrators someplace. Keep tuned for extra.






