Final we checked, video games have been $60 for a lot of, a few years.
Do you bear in mind how a lot you spent on the common AAA online game launch in 2024? Odds are, if you happen to purchased it new at common MSRP, it was $59.99. Certainly, $59.99 has been the baseline value for the common online game for many years at this level. It wasn’t till just lately that some builders, together with Nintendo, opted to start out charging elevated costs for sure video games. The Legend of Zelda: Tears of the Kingdom, for example, had an MSRP of $69.99 at launch. The truth is, that $69.99 value level remains to be thought-about premium pricing by the vast majority of shoppers, as $79.99 remains to be sinking in as a actuality for publishers that dare to assign that value to their video games.
Apparently, Gearbox’s Randy Pitchford didn’t get the memo (or perhaps doesn’t discover how a lot he pays for brand new video video games), as he just lately posted on X one more remark that received followers buzzing. Right here’s the publish:
The large information: No value improve for Borderlands 4! Normal Version launches not at $80, however at $69.99! They’re exhibiting you, so please present them. Yow will discover hyperlinks to pre-order Borderlands 4 PC and console variations on the shop pages right here:
— Randy Pitchford (@DuvalMagic) June 16, 2025
Sure, you learn that appropriately: Pitchford alleges that there on’t be a value improve for Borderlands 4, because the “Normal Version launches not at $80, however at $69.99!” The issue, as you might need glommed on from what we had been saying above, is that the overwhelming majority of shoppers don’t think about $69.99 “commonplace” pricing. That continues to be premium pricing, as does $80, and evidently, many a fan isn’t having it with Pitchford’s newest gaff:
Actually a value improve of $10 mate. What are you speaking about
— StephanZA (@GamingGrifter) June 16, 2025
It is a value improve the final recreation was $60
— ThiccFilA (@ThiccFilA_) June 16, 2025
Oof. Not a great look, actually, however the business is about on squeezing not less than that additional ten bucks out of followers; in the end, they are going to do every little thing they’ll to make it the norm, together with $80, and from there the sky’s the restrict. As a minimum, nevertheless, it’s good to see followers pushing again and never letting anybody within the business make claims that, frankly, aren’t very correct.
Supply: Randy Pitchford X Account
