Roblox has launched a brand new licensing platform to permit simpler connections between Roblox creators and IP holders, together with Netflix, Lionsgate, and Sega.
License Supervisor makes it simpler for “eligible creators” to make use of authorised belongings based mostly on iconic franchises like Squid Recreation, Stranger Issues, Twilight, and Noticed, and video games just like the Yakuza collection, Like a Dragon.
“Historically, licensing IP for recreation improvement has been a fancy, time-consuming course of, limiting alternatives to bigger studios,” Roblox mentioned.
“[Rights holders] can take a extra tailor-made, selective strategy with income sharing, an open source-style strategy the place followers can take the reins, or just scan for IP utilization throughout experiences. Licenses could be provided to present experiences or by itemizing them within the new Licenses catalog, the place creators can browse and apply.”
In addition to having the ability to immediately liaise with creators, the IP holders also can “proactively scan experiences for IP utilization,” intimating there could finally be a crackdown on unauthorized fan video games.
The corporate says that is just the start, with extra IP holders anticipated to hitch this system “all year long.”
Earlier this month, Roblox introduced in 1,000 builders to take part in The Hatch, an occasion the Lego-like recreation platform mentioned would go down as its largest Easter Egg hunt ever. Whereas the official expertise is propped up as an necessary second, 1000’s of gamers voiced their assist for a boycott through the use of the #BoycottTheHatch throughout social media as a part of a marketing campaign to make the platform safer for all ages.
Vikki Blake is a reporter for IGN, in addition to a critic, columnist, and marketing consultant with 15+ years expertise working with among the world’s largest gaming websites and publications. She’s additionally a Guardian, Spartan, Silent Hillian, Legend, and perpetually Excessive Chaos. Discover her at BlueSky.
