It was a lack of a real on-line establishment when Warner Bros. introduced in 2024 that it was closing Rooster Enamel, the net manufacturing firm that acquired its begin in 2003 with the Halo-based comedy machinima Pink vs. Blue. However lower than a 12 months later, unique co-founder Burnie Burns says he is acquired the rights to the model “and far of its remaining belongings,” and he is bringing it again.
“Nearly one 12 months in the past, we have been all saddened to be taught that Rooster Enamel can be shutting its doorways,” Burns wrote in a message that is now up on the Rooster Enamel web site. “At the moment, I’m very completely satisfied to say that I’ve accomplished an acquisition of the Rooster Enamel model and lots of of its remaining properties.”
Burns stated the main points of the deal are an excessive amount of for “a letter of a web site,” and so urged readers to take a look at the February 5 episode of the Morning Someplace podcast. In it, he emphasised that he has acquired “very particularly the Rooster Enamel model,” and that some reveals and properties related to it, a few of which went again to their creators when Rooster Enamel was closed final 12 months, aren’t a part of the deal.
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“Our focus on this acquisition was the Rooster Enamel channels, that means the web site, the YouTube channel, all of the social media accounts, after which all of the reveals therein,” Burns stated throughout the podcast. A listing of these reveals might be supplied in some unspecified time in the future sooner or later, and a Q&A for supporters of the Morning Someplace Patreon might be held this weekend, after which printed publicly on Monday. The resurrected Rooster Enamel will function the return of some outdated reveals in addition to “new stuff,” with manufacturing up and operating by this summer time.
“I discovered in regards to the time period ‘enshittification’—I do know it has been round for some time,” Burns stated. “However when you hearken to the podcast, you understand that my son taught me about this time period. And boy, it actually hit for me final 12 months due to the whole lot that was happening with AI, the whole lot from generative content material all the way in which to AI influencers and simply not having the ability to inform what is going on on on the web, and continuously feeling each single day that the web is getting worse. And so our plan for 2025 is to de-shittify our little nook of the web, and this is likely one of the first steps we’re making to be able to try this.”
It is nonetheless early within the course of—Burns stated within the podcast that the reconstituted Rooster Enamel presently solely has two staff, himself and Ashley Burns—and it stays to be seen the way it all shakes out. However whereas Rooster Enamel might not have the cultural cachet it held again in its glory days, there’s a variety of enthusiasm for its return. As one thing of a web based elder myself, it is nice to see the outdated canine get new life—and a bit of little bit of “de-shittification” seems like a fairly nice thought to me too.
This stays one in every of my faves:
