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Studio Ponoc’s founder is prepared for his anime to alter the world

July 5, 2024
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When Studio Ponoc premiered its first feature-length animated movie, 2017’s Mary and the Witch’s Flower, audiences and critics alike championed Ponoc because the successor to Japan’s famed Studio Ghibli, which on the time gave the impression to be on a doubtlessly everlasting hiatus. With the studio’s newest movie, The Imaginary, Ponoc is aiming for one thing increased. In an interview forward of The Imaginary’s American debut on Netflix, Studio Ponoc founder Yoshiaki Nishimura advised Polygon that he’s prepared for Ponoc to create its personal type and legacy, and transfer out from underneath Studio Ghibli’s shadow.

“With [Mary and the Witch’s Flower], I needed to hold on [Studio Ghibli’s] conviction and the legacy they created,” Nishimura mentioned. “For The Imaginary, I used to be targeted extra on the pure filmmaking — not one thing to hold on from Studio Ghibli, however the creation of movie itself. How would I wish to depict this imaginary world?”

Picture: Studio Ponoc/Netflix

Based mostly on A.F. Harrold’s 2014 kids’s e book of the identical identify, The Imaginary facilities on Rudger, the imaginary pal of a younger lady named Amanda who lives alone together with her newly widowed mom, Lizzie. Rudger and Amanda are inseparable, embarking on fantastical adventures in stunning worlds conjured up by the latter’s creativeness. When an accident separates them, Rudger embarks on his personal journey of self-discovery whereas making an attempt to reunite with Amanda.

The Imaginary is Studio Ponoc’s first movie for the reason that 2018 anime anthology Modest Heroes, and the studio’s first feature-length film since Mary and the Witch’s Flower, its 2017 debut. Except for Tomorrow’s Leaves, an animated brief commissioned in honor of the 2020 Summer time Olympics in Tokyo, Ponoc has been quiet since Modest Heroes. When requested why Ponoc took so lengthy to launch a brand new movie, Nishimura was candid: The studio merely wanted the time to iterate earlier than committing to a brand new animation type.

“We needed to maneuver ahead and discover completely different types,” Nishimura advised Polygon. “With the intention to try this, we began creating shorter items and confronted completely different challenges. […] That is among the the explanation why it took us so long as it did.” The 2018 dying of Studio Ghibli co-founder Isao Takahata, who Nishimura labored with on Takahata’s ultimate movie, The Story of the Princess Kaguya, additionally contributed to Nishimura’s reluctance to leap into a brand new feature-length challenge.

A blond haired anime boy with brown years stares intently at something off-screen as a group of colorful characters including a red-haired girl and a pink hippo look at him from a campfire in The Imaginary.

Picture: Studio Ponoc/Netflix

“That is very private for me,” Nishimura mentioned. “Isao Takahata, who I used to be concerned with in creating issues for perhaps eight or 10 years, handed away. I actually needed to take time to consider what sort of work we must be creating. I went into depth eager about [the] route I ought to soak up creating animation after his dying.”

The results of that prolonged interval of experimentation and contemplation was The Imaginary. Directed by Yoshiyuki Momose, a former Studio Ghibli animator who additionally directed Tomorrow’s Leaves and the animated brief Life Ain’t Gonna Lose as a part of Modest Heroes, the movie employs a lot of the identical comfortable, pastel-and-watercolor-infused artwork type of these movies. But it surely’s accentuated with CG animation, which is obvious within the early scenes, as Amanda’s creativeness transforms the cramped dimensions of her home’s attic right into a winter wonderland of snow-capped hills and huge forests.

A colorful attic space filled with books and toys in The Imaginary.

Picture: Studio Ponoc/Netflix

For Nishimura, who produced and scripted The Imaginary, a necessary piece in creating the movie got here within the type of proprietary software program created by Les Movies du Poisson Rouge, a French animation studio recognized for its work on Netflix’s 2019 animated movie Klaus. “Once I noticed this [technology], I mentioned, ‘I’ve to make use of this, I would like to make use of this,’” Nishimura advised Polygon. “For The Imaginary, […] we drew 130,000 drawings. So when you actually wish to management the shadows and the lighting of all these drawings, [it would’ve taken] two or 3 times greater than normal. So utilizing this firm’s know-how, we have been in a position to management this lighting and shadow digitally, the place it was extra environment friendly and we might create it quicker.”

Japanese animation has considerably expanded in attain and affect over the previous three a long time, rising from a distinct segment cultural export right into a bona fide international phenomenon. Studio Ghibli’s movies — particularly, these directed by studio co-founder Hayao Miyazaki — have performed a pivotal half within the transformation of anime’s repute internationally, regardless of the director’s disdain for the time period itself. When requested about his time at Studio Ghibli, Nishimura defined why the studio distanced itself from “anime” as an outline, and why that’s not the case.

A brown-haired anime girl and a blond-haired anime boy playing beneath a blanket in a colorful attic in The Imaginary.

Picture: Studio Ponoc/Netflix

“The reason being as a result of 20 to 30 years in the past, when [the] Western world referred to one thing as ‘anime,’ it included items the place [that] concerned one thing sexual or violent,” Nishimura advised Polygon. “However as you already know, there are such a lot of numerous, completely different types of anime now, and now that individuals have an understanding of anime as one thing very diversified, we don’t should outline and differentiate ourselves.”

As for the rationale Studio Ponoc continues to focus totally on creating animation for youngsters, Nishimura says he believes it’s his function in life.

“Once I was 14, I decided that I’m going to dwell for youngsters,” Nishimura advised Polygon. “That’s why I went into the animation business. [If I could] present [a] message to kids [about] what’s essential […] of their childhood, if they might settle for that message […] once they develop up 10 years or 20 years from now, [I would tell them] I imagine this world goes to be a greater place in the event that they perceive what is essential. The reason being, that is one thing I want to share as an individual who had a possibility to spend time with Miyazaki-san and Takahata-san. We actually imagine that one movie can actually change somebody’s life. We imagine that would even tie into altering the world itself. That’s why I wish to face the kids. That’s the rationale.”

The Imaginary is streaming on Netflix now.



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