With the tip of 2024 drawing close to, Esports Insider is as soon as once more wanting again at a yr filled with impactful advertising campaigns and sudden model collaborations on this planet of esports.
As with earlier years (2023, 2022, 2021, 2020 and 2019), some advertising tasks have stood out, whether or not that’s via distinctive ideation or flawless execution.
Highlighting the efforts of established and rising manufacturers within the business, Esports Insider presents the most effective esports promoting campaigns of 2024 in no specific order.
Recognized for its concentrate on modern merchandise, North American esports organisation 100 Thieves has launched a number of profitable attire collaborations prior to now, together with a merchandise collaboration with Adidas Originals in Could. In October, the organisation took its streetwear recreation to the following stage with a restricted merchandise drop in partnership with iconic anime and gaming franchise Pokemon.
The announcement video options Pokemon-themed keyboards in addition to clothes objects adorned with widespread characters, equivalent to Bulbasaur, Charmander, and, after all, Pikachu. Though the advertising marketing campaign across the drop itself was not extraordinary, this collaboration reveals how branded esports merchandise could be thrilling and wearable within the eyes of followers!
Goodday: Boomers 2 Players esports problem
Excellent campaigns could be crafted by any model no matter measurement or international recognition. Malaysian milk and dairy firm Goodday proves this with its charming Boomers 2 Players initiative. Focused in the direction of people who’re at the least 50 years previous, the undertaking invited ten senior residents to take part in Counter-Strike 2 (CS2) coaching classes underneath the steering of former skilled athletes.
The objective was to type a brand new senior CS2 roster with the rising prime 10 individuals. Furthermore, Goodday delivered a heart-felt video abstract of the problem on its Instagram account. Within the video, seniors and their youthful kin clarify how Boomers 2 Players has helped them bridge the generational hole and acquire a greater understanding of the advantages of aggressive gaming.
Purple Bull Gaming x CHEW Productions: Reminiscences of CS:GO documentary
The Counter-Strike franchise total had an eventful yr. Following the discharge of Counter-Strike 2 in September 2023, the aggressive scene moved away from CS:GO to its successor. With the start of the first-ever CS2 Main in March this yr, Purple Bull Gaming and CHEW Productions launched the primary episode of their two-part documentary ‘Reminiscences of CS:GO’.
Celebrating over a decade of aggressive historical past, ‘The Early Years’ covers the title’s early developments and esports beginnings. The second half, dubbed ‘The Last Years’, highlights the sport’s legacy in addition to its largest personalities and moments. With greater than three hours of complete watch time, ‘Reminiscences of CS:GO’ represents a well-executed farewell to certainly one of esports’ hottest titles.
The initiative’s centrepiece is a video the place Rising Bees gamers, in addition to different feminine esports professionals, learn out hateful messages and focus on how such feedback have an effect on their psychological well being and in-game efficiency. Nonetheless, the video additionally showcases the morale-boosting impact of form messages learn out by the individuals in an effort to encourage positivity inside gaming areas. On Staff Vitality’s YouTube channel, the video has recorded 140,000 views.
Astralis x Elgiganten: Anti-toxicity low cost codes
These pledges additionally represented actual low cost codes for Elgiganten’s web site with messages, equivalent to “I promise that I cannot rage or begin flaming my mates simply because they didn’t throw a grenade or molo whereas the enemy was speeding A, and we then ended up dropping that spherical GLHF.”
With this inventive and light-hearted supply, Astralis and Elgiganten efficiently made a severe matter extra simply digestible for a broad viewers.
2024 marked the twenty fifth anniversary of certainly one of esports’ oldest organisations, Evil Geniuses (EG). To commemorate its long-standing legacy, the organisation launched an efficient advertising transfer, completely reverting the EG brand to its unique model from 1999.
The earlier brand revamp in 2019 was not acquired nicely by followers, giving EG the chance to have fun an organisation that’s trying to study from its previous to forge a brand new future. The nostalgic journey down the EG reminiscence lane was additional accompanied by a merchandise capsule devoted to the unique brand.
Mercedes-Benz x Riot Video games: Summoner’s Cup provider
Transported by the customized electrical G-Class SUV, the Summoner’s Cup travelled to 3 Worlds places: Berlin, Paris and London. Accompanying the world’s finest League of Gamers gamers all through their journey, the Mercedes-Benz trophy provider automotive grew to become not only a sponsor however an lively participant within the story of Worlds 2024.
Gen.G x Allvintage Wine: GenRang wine
Spirits and beer manufacturers have change into frequent actors inside esports, sponsoring tournaments and creating joint merchandise with business stakeholders. Nonetheless, Gen.G’s collaboration with Korean wine firm Allvintage Wine marks the primary wine launched by an esports organisation.
Offered solely in Korea, Allvintage Wine produces a Chilean purple and a Chilean white wine for the Korean esports powerhouse. The lovable design of the wine bottles, which prominently shows Gen.G’s mascot ‘GenRang’, arguably stands out essentially the most. Because the face of the revolutionary product launch, the yellow creature additionally gave the wine its title, ‘GenRang Wine.’
Lea is a enterprise scholar with too many passions and too little time. Along with lacking her pictures in Valorant, she spends her free time advocating for psychological well being consciousness and fostering inclusive esports communities.
