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If you happen to’ve scrolled previous an advert on TikTok for Nexon’s gooner-looter-shooter The First Descendant you may not have observed it was made by AI. However if you happen to watch one in every of them for greater than a second, you may most likely determine it out. Every one options an AI streamer rambling in regards to the new boss Wall Crasher and perhaps the Nier: Automata crossover whereas doing an odd headbob that I assume is meant to make their rubber faces look extra excited and emphatic. (The way in which one in every of them pronounces “Automata” sounds ridiculous, however has most likely been skilled on actual individuals struggling to say it.)
As an alternative of hiring correct influencers, these advertisements have AI imitations of precise streamers like DanieltheDemon pretending to be as enthusiastic about The First Descendant as he’s about Warframe. It isn’t a refined similarity both, however clearly an AI that is been skilled on an precise particular person.
As a result of advertisements on TikTok are unlisted, you will not see these on Nexon’s official channel, however they’ve continued being proven to customers even after a backlash started on the official subreddit.
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We have seen high-end style magazines resort to utilizing an AI-generated mannequin as a result of apparently it is an excessive amount of trouble to search out a gorgeous blonde lady someplace on the earth of modeling, however this appears like an actual low. There are many common streamers on the market you may rent to chop a promo to your mid-tier shlooter. This appears extra just like the factor you create as a result of administration has paid for a bunch of AI instruments after studying how important they’re on LinkedIn and retains insisting you discover a use for them.
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