Exclusives apparently have not moved the needle for the Epic Video games Retailer. In reality, most have not even been sensible investments, in response to Epic Video games founder and CEO Tim Sweeney. What has labored as an alternative for the corporate is gifting away free video games.
PC Gamer stories that Sweeney revealed this technique analysis with reporters earlier this week whereas discussing consumer acquisition for the Epic Video games Retailer. “We spent some huge cash on exclusives,” mentioned Sweeney. “A couple of of them labored extraordinarily nicely. Loads of them weren’t good investments, however the free video games program has been simply magical.”
Sweeney did not go into element about which “few” labored out. Arguably the most recent large unique for the Epic Video games Retailer was Alan Wake 2, which developer Treatment talked about hadn’t earned again its growth prices earlier this 12 months. Alan Wake 2 was considered one of GameSpot’s 10 greatest video games of 2023. Different examples of earlier Epic Video games Retailer exclusives embody Metro Exodus, Outer Wilds, and Hades.
Alan Wake II Story & Ending Defined
Please use a html5 video succesful browser to observe movies.
This video has an invalid file format.
Sorry, however you may’t entry this content material!
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember12345678910111213141516171819202122232425262728293031Year20242023202220212020201920182017201620152014201320122011201020092008200720062005200420032002200120001999199819971996199519941993199219911990198919881987198619851984198319821981198019791978197719761975197419731972197119701969196819671966196519641963196219611960195919581957195619551954195319521951195019491948194719461945194419431942194119401939193819371936193519341933193219311930192919281927192619251924192319221921192019191918191719161915191419131912191119101909190819071906190519041903190219011900
By clicking ‘enter’, you comply with GameSpot’s Phrases of Use and Privateness Coverage
enter
In the meantime, Sweeney appears all-in with the free video games initiative for the Epic Video games Retailer. “Gifting away free video games appears counterintuitive as a method, however corporations spend cash to accumulate customers into video games,” the Fortnite boss defined. “For a couple of quarter of the value that it prices to accumulate customers by way of Fb adverts or Google search adverts, we are able to pay a sport developer some huge cash for the fitting to distribute their sport to our customers, and we are able to herald new customers to the Epic Video games Retailer at a really economical price.”
At present, the Epic Video games Retailer is gifting away Loss of life’s Gambit: Afterlife and World of Warships, with The Callisto Protocol on the best way quickly. Final 12 months, Epic supplied up 86 free titles, with 586 million claimed by retailer customers. In 2022, nearly 700 million free video games had been claimed by Epic Video games Retailer prospects.
