AJ Investments, a minority shareholder in Murderer’s Creed writer Ubisoft, has revealed plans to organise a protest exterior the corporate’s Paris HQ, having accused Ubisoft of failing to disclose alleged discussions with publishers together with EA and Microsoft in regards to the attainable acquisition of its franchises.
Chatting with IGN, AJ Investments CEO Jura Krupa accused the French writer of being “horribly mismanaged by present administration,” and requests a “clear roadmap for restoration” from senior workers to deal with “declining shareholder worth, lacklustre operational execution, and failure to adapt successfully to market traits.”
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Krupa additional added that Ubisoft has been “hiding info” with regard to its decision-making, together with partnering with Savvy Group for DLC on Murderer’s Creed Mirage. The chief claimed that “discussions between Microsoft, EA, and others which are excited by buying IPs from Ubisoft” have taken place, pointing to a restricted article revealed by MargerMarket. Krupa claimed that “administration didn’t inform public about these steps both.”
Ubisoft supplied the next in its personal assertion to IGN:
As we talked about throughout our Q3 gross sales, the evaluate of varied transformational strategic and capitalistic choices is ongoing. The Board has established an ad-hoc unbiased Committee to supervise this formal and aggressive course of, in order to extract one of the best worth from Ubisoft’s belongings and franchises for all stakeholders. Ubisoft will inform the market in accordance with relevant laws if and as soon as a transaction materialises.
“Administration postponed its present recreation (which ought to save the corporate and its financials) Murderer’s Creed first time on 18th of July 2024,” commented Krupa. “On that date, Ubisoft confirmed full-year steering for the 12 months and launch of AC Shadows on November 15. 2024. Simply [a] couple months later, in September 2024, Ubisoft delayed the sport once more and revised its steering, which in our view, was [a] transfer that would have [been] predicted by Ubisoft administration.”
After [the] third delay, the sport will lastly be revealed on March 20, 2025. These delays and revised guidances induced extreme inventory declines, which harmed largely retail buyers which have restricted sources to handle their positions accordingly. This motion benefited primarily company and institutional buyers who had been on the purchase aspect for distressed costs akin to Credit score Agricole, Goldman Sachs shoppers, Morgan Stanley, and others.
Juraj Krupa, the founding father of AJ Investments, added:
We’re conscious that Ubisoft’s administration and CEO have initiated a monetary evaluate of potential strategic choices, suggested by Goldman Sachs and JP Morgan. We count on this evaluate to yield ends in the approaching months. That’s the reason we’re organizing this demonstration in Might — to make sure they’ve time to achieve a conclusion that genuinely will increase shareholder worth. If their conclusion successfully enhances shareholder worth, we’ll name off the demonstration.
All shareholders/buyers of Ubisoft deserve an organization that maximizes worth and operates with transparency and accountability,” Krúpa added. “Ubisoft has continued to underperform in comparison with its trade friends, and it’s time for the corporate to take heed to its shareholders. This demonstration will probably be a strong assertion from buyers who consider within the firm’s potential however demand pressing change.
Ubisoft lately got here beneath fireplace after claims that workers at Indonesian developer Brandoville Studios, which acted as a supported outfit for Murderer’s Creed Shadows, had suffered each bodily and psychological abuse. The corporate issued a response to those accusations in January 2025, stating the ‘strongly condemn all types of abuse.’
Elsewhere, again in October 2024 it was reported by Bloomberg that Ubisoft boss Yves Guillemot and his household holdings, Guillemot Brothers Ltd, alongside Tencent had been planning take Ubisoft non-public in an organization buyout. AJ Investments had additionally across the identical time accused Guillemot and Tencent of sending Ubisoft’s shares on a downward spiral to realize management of the writer.
[Source – IGN]
