Sony’s merch boss, Steffi Steffen, sees quite a lot of potential for Astro Bot to make it massive within the merch market. You’ve in all probability seen an uptick in formally licensed PlayStation merch like collectible figurines, backpack clips, and jerseys.
Talking to Manufacturers Untapped, Steffen expresses how there’s a lot potential for this little blue and white robotic and it’s only the start as they journey into producing merchandise with the bot on them. She additionally had famous the little bot is already a part of an award-winning sport.
“Astro Bot has a lot potential. It’s already a critically acclaimed title profitable Sport of the Yr in 2024, and we’re solely simply starting to discover its attain throughout toys, collectibles, and way of life merchandise.”
Would you decide up some Astro Bot trinkets? Tell us beneath!
