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NLC match organiser Leagues Media and world media company community Mindshare have introduced Samsung as the most recent accomplice for the Northern League of Legends Championship (NLC).
Samsung is on board because the official Monitor & Reminiscence Class Sponsor of the NLC, the premier Riot-backed League of Legends competitors in Northern Europe.
“The partnership follows a record-breaking NLC Winter 2025 Break up that didn’t simply exceed viewership benchmarks — it reshaped the notion of what a regional league might be,” learn an NLC press launch. “A sold-out finals enviornment, a historic victory on the worldwide stage, and a quickly rising viewers have positioned the NLC not as a challenger, however as a pacesetter.”
“In only a few seasons, the NLC has gone from regional competitors to worldwide headline — not solely in numbers, however in narrative. The Winter Break up noticed unprecedented progress, each in attain and relevance, with NLC now ranked among the many high 5 League of Legends tournaments on this planet by peak viewership in 2025.
“Its champions, Los Ratones, didn’t simply win the league — they went on to say the EMEA Masters title, a primary in NLC historical past.
“This partnership confirms what the business is beginning to realise: the Northern area is not a facet market — it’s a strategic entrance in aggressive gaming.”
NLC press launch
By way of gaming-focused merchandise, Samsung’s Odyssey OLED screens are focusing on the high-performance gaming sector.
“It speaks volumes {that a} model like Samsung sees the worth in what the NLC represents. It’s a robust sign that this house issues — and that the NLC has grow to be a platform value investing in,” added Max Grimborg, Chief Business Officer at Leagues Media.
“NLC is on an thrilling progress journey and has already managed to succeed in a big a part of the gaming audience — an viewers we need to join with via Samsung’s progressive merchandise. It’s additionally thrilling to help one thing that helps put the area on the worldwide gaming map,” stated Samuel Runge, Media Supervisor at Mindshare.
Earlier this 12 months, NLC introduced a naming rights sponsorship cope with chair model Arozzi.
Dom is an award-winning author and finalist of the Esports Journalist of the 12 months 2023 award. He graduated from Bournemouth College with a 2:1 diploma in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller within the late ’80s, he has written for a variety of publications together with GamesTM, Nintendo Official Journal, business publication MCV and others. He labored as head of content material for the British Esports Federation up till February 2021, when he stepped again to work full-time on Esports Information UK and provide esports consultancy and freelance providers. Word: Dom nonetheless produces the British Esports e-newsletter on a contract foundation, so our protection of British Esports is all the time saved easy – often simply masking the occasional press launch – due to this battle of curiosity.
