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PM Studios is taking nice pains to maintain bodily distribution “alive”

August 29, 2026
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PM Studios has a whole lot of fingers in a whole lot of pies, from big initiatives like Avatar Legends to smaller endeavors like Pipistrello and the Cursed Yoyo. We sat down with the corporate CEO, Michael Yum, at Gamescom to search out out simply what it is prefer to work with established IPs v indies, and the way he feels in regards to the troublesome surroundings bodily media finds itself in.

“[With] indies it is superior as a result of they’ve nice concepts, and we simply wish to do stuff collectively, and everyone’s all for it.” Yum appreciates the velocity of indie improvement, with only a few limitations to alter. Established IPs, nevertheless, take a little bit longer: “We have now an incredible thought, however once more, it will take a very long time for us to get it accredited. So it’s a little bit of a wrestle.”

In the end, although, Yum thinks there may be a whole lot of satisfaction to be present in working with a longtime universe, with Avatar Legends: The Preventing Sport being an “superb expertise” to work on due to the multi-marketing push for that model. “There is a film and new present on Netflix; every part’s popping out. It is cool that Paramount received to sync every part up and promote it that method, and whereas our workforce is concentrated on the preventing recreation neighborhood, we have an effect on it with completely different angles.”

When requested about bodily distribution and the problems that type of possession has been going via lately, Yum remarked that “it is actually unhappy and unlucky, however I have been assembly with a ton of distributors and retail companions, and I do not assume it will die out utterly.” With out giving an excessive amount of away, Yum says that PM Studios is “exploring new methods to ensure we preserve it alive.”

Whereas the massive boys like Avatar virtually market themselves, Yum has discovered some points with discoverability when working with one thing new, saying that “it’s troublesome for indie groups to get visibility.” He finds that smaller video games working collectively, as a substitute of competing with each other, is “what makes indie video games actually particular.”

Extra reporting by Tom Hopkins for PCGamesN at Gamescom.



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